That Agency

Project Overview

Key Features Implemented

• Mobile-first, 99/100 Lighthouse; <0.8 s LCP ÔÇô critical for video reels
• Reel carousel with lazy-loaded 4K clips, award badges and client-filter
• Dynamic case-study matrix: industry, service, KPI uplift, testimonial video
• Instant creative-brief form with Calendly auto-booking and Notion CRM push
• Careers board with filtered roles, CV drop and GDPR-compliant talent pool
• Services slider: branding, content, digital, events, PR, influencer ÔÇô each with ROI stats
• Multilingual blog + insights hub with hreflang and auto-schema Article
• ADA-compliant colour contrast and full keyboard navigation

Technical Excellence

• Next.js + ISR for 200+ pages; edge-rendered on Vercel, 99.99 % uptime
• Payload CMS for bilingual editors; role-based ACL for team writers
• Cloudflare CDN + Brotli; images AVIF/WebP, video preload=ÔÇ£noneÔÇØ till viewport
• CI/CD: GitHub ÔåÆ Vercel; Cypress e2e for briefÔåÆbooking flow, Lighthouse CI gates
• Security: CSP, HSTS, rate-limited GraphQL, OAuth2 for staff portal, nightly backups

Content Created 100 % by Websenix

• Brand voice: ÔÇ£We turn brands into movements.ÔÇØ
• 40 case studies: challenge ÔåÆ insight ÔåÆ execution ÔåÆ KPI uplift (avg. 400 words)
• 30 blog posts: ÔÇ£TikTok vs Reels for Spanish Gen-ZÔÇØ, ÔÇ£influencer contracts under GDPRÔÇØ, etc.
• 60+ FAQs: pricing, timelines, influencer vetting, media-buy transparency
• Micro-copy: buttons, form placeholders, 404, email signatures
• Email nurtures: brief received, chemistry-call reminder, proposal follow-up, referral ask
• Social captions, LinkedIn articles, award-submission copy, pitch-deck text

Business Impact

• 28 % visitor-to-brief conversion (industry B2B avg 8 %)
• Page-1 rankings for ÔÇ£creative agency SpainÔÇØ and 25 niche long-tails
• 52 % increase in qualified inbound briefs within 90 days
• Average project size up 34 % after case-study matrix launch
• Talent pool grown to 1,200 GDPR-opted creatives (zero paid ads)

General Tags