Project Overview
Websenix engineered GreenwayAppliance.com into a high-conversion, local-service powerhouse that turns ÔÇ£appliance repair near meÔÇØ searches into same-day booked jobs. The new site propelled Greenway from a 12-year word-of-mouth practice to Los AngelesÔÇÖ top-rated LG & Samsung repair specialist, with 40 % more online bookings in the first 90 days.
Key Features Implemented
- Mobile-first, 94/100 Lighthouse score; <1.2 s Largest Contentful Paint
- Location-based dynamic landing pages for 25 LA zip codes
- Instant booking form with real-time SMS confirmation to field techs
- Sticky ÔÇ£Call NowÔÇØ tap-to-call and Apple/Google Pay checkout
- Review engine: automated post-service email + SMS prompting 5-star Google reviews
- Schema markup (LocalBusiness, Service, FAQ) for rich-result eligibility
- ADA-compliant colour contrast and keyboard navigation
Technical Excellence
- Next.js ISR for hyper-local SEO without rebuild delays
- Cloudflare CDN, Brotli compression, lazy-loaded WebP images
- CI/CD: GitHub  Vercel; Cypress e2e tests on critical user paths
- Security: CSP, HSTS, reCAPTCHA v3 on every form
- Uptime monitored via Datadog (99.98 % SLA)
Content Created 100 % by Websenix
- Brand promise: ÔÇ£Certified Techs. Up-Front Prices. Fixed Today.ÔÇØ
- Service pages: refrigerator, washer, dryer, oven, dishwasher repair (SEO silo)
- 30 hyper-local blog posts: ÔÇ£West Hollywood LG fridge not coolingÔÇØ, etc.
- 50+ FAQs written for voice search and featured-snippet capture
- Micro-copy: form labels, error states, success toasts, 404 helper
- Email/SMS templates: booking confirmation, tech en-route, review request
- Google Business Profile posts and ad-copy variants
Business Impact
- 40 % increase in online bookings within 90 days of relaunch
- Page-1 local map pack for ÔÇ£LG appliance repair Los AngelesÔÇØ and 20+ variants
- Average Google rating climbed from 4.3 to 4.9 stars (volume +200 %)
- Cost per lead cut by 28 % via higher Quality Score and CTR
- Dispatcher productivity up 25 % thanks to automated scheduling funnel
Client Testimonial
ÔÇ£Websenix gave us a website that actually fixes our schedule. The phone rings before the customer even hangs upÔÇöthe booking form is that fast.ÔÇØ
ÔÇö Daniel Kim, Owner, Greenway Appliance Repair
ÔÇö Daniel Kim, Owner, Greenway Appliance Repair
