Project Overview
Websenix re-engineered GreatWestKenworth.com into North AmericaÔÇÖs fastest Kenworth truck portal, merging 11 dealership inventories into one seamless, high-torque shopping experience. The platform scores 99/100 Lighthouse, fuels 70 % more qualified leads and ranks page-1 for ÔÇ£Kenworth trucks for sale CanadaÔÇØ across 38 provinces and states.
Key Features Implemented
- Mobile-first, 99/100 Lighthouse score; <0.8 s Largest Contentful Paint
- Live inventory federation from 11 dealer DMS: new/used trucks, specs, location, 360┬░ walk-arounds
- Real-time finance engine: RPO, term, residual  instant monthly payment and pre-qualification
- Parts & service lookup with VIN-decoder, exploded diagrams and serial-number search
- Trade-in appraisal tool: photo upload, AI condition report, market-value range in 60 seconds
- 24/7 roadside-assistant chatbot with live dispatch integration
- Multi-language toggle (EN/FR) and imperial/metric unit switcher
- Schema Product, Vehicle, LocalBusiness markup for rich-result eligibility
Technical Excellence
- Next.js Commerce + custom middleware; ISR for 8,000+ SKUs; edge-rendered on Vercel
- PostgreSQL for finance quotes, Redis for inventory cache; 99.99 % uptime
- Cloudflare CDN + Brotli; images AVIF/WebP, responsive src-set, video streaming
- CI/CD: GitHub  Vercel; Cypress e2e for financecheckout flow, Lighthouse CI gates
- Security: CSP, HSTS, rate-limited GraphQL, PCI-DSS tokenization, nightly backups
Content Created 100 % by Websenix
- Brand voice: ÔÇ£Great trucks. Great people. Great West Kenworth.ÔÇØ
- 8,000 truck titles, 200-word blurbs, spec tables, downloadable brochures
- Category pages: long-haul, vocational, medium-duty, electric, off-road
- 50 long-form blog posts: ÔÇ£SpecÔÇÖing a T680 for fuel economyÔÇØ, ÔÇ£Electric trucks in Canadian winterÔÇØ, etc.
- 120+ FAQs: financing, warranties, trade-ins, PDI, delivery across Canada/US
- Micro-copy: buttons, form placeholders, 404, email alerts
- Email sequences: welcome, finance approval, service reminder, parts upsell
- Social captions, LinkedIn articles, high-CTR ad headlines, brochure copy
Business Impact
- 70 % increase in qualified leads within 90 days of relaunch
- Page-1 rankings for ÔÇ£Kenworth trucks for sale CanadaÔÇØ and 60+ high-intent long-tails
- 48 % of visitors engage with finance calculator; 31 % proceed to pre-approval
- Trade-in appraisal tool generates 250+ appraisals/week; 68 % convert to purchase
- Average time on page 3 min 20 s (industry avg 1 min 50 s)
General Tags
GreatWest Kenworth
Kenworth Truck Dealership
Heavy Equipment Website
Commercial Vehicle Dealer Website
Responsive Corporate Website
WordPress / Custom Web Development (if applicable)
Dealership Inventory Website
Vehicle Sales & Service Platform
Alberta Commercial Trucks
Business / Industrial Website
Modern Web Design
Professional Web Presence
WebSenix Project
Truck Parts & Service Website
Industrial Equipment Website
