Project Overview
Websenix conceived, built and entirely content-wrote Arwabeauty.pkÔÇöa clean-beauty e-commerce destination that brings halal-certified, cruelty-free skincare and cosmetics to Pakistani shoppers. The site launched with 250 SKUs, hit six-figure revenue in 90 days and now ranks page-1 for ÔÇ£halal makeup PakistanÔÇØ and 60+ beauty long-tails.
Key Features Implemented
- Mobile-first, 99/100 Lighthouse score; <1 s First Contentful Paint on 3 G
- Multi-step ingredient filter: halal, vegan, sulfate-free, fragrance-free, pregnancy-safe
- Virtual try-on module (AR) for lip and cheek products (WebRTC, no app install)
- PKR & USD pricing with Stripe, PayPal, SadaPay, COD and instalments via easypaisa/JazzCash
- Auto-recommendation engine (ÔÇ£Complete Your Clean RoutineÔÇØ) lifting AOV 22 %
- Loyalty program: points, tiers, birthday gifts, referral pop-ups
- Instagram Shop & TikTok feed sync; user-generated content gallery with rights-approved repost
- Schema Product + Review + FAQ markup for rich-result eligibility
Technical Excellence
- Next.js Commerce + Shopify Storefront API; ISR for 1,000+ product pages
- Postgres analytics warehouse, Redis session cache; 99.98 % uptime
- Image pipeline: AVIF/WebP, 5-device src-set, Cloudflare Polish + CDN
- CI/CD: GitHub  Vercel; Cypress e2e for checkout, OWASP security scans
- PCI-DSS compliant tokenization, TLS 1.3, GDPR/CCPA cookie consent
Content Created 100 % by Websenix
- Brand story: ÔÇ£ArwaÔÇöPure by Nature, Halal by Choice.ÔÇØ
- 250 product titles, 80-word blurbs, 200-word stories, ingredient call-outs
- Category pages: Face, Eyes, Lips, Skincare, Haircare, Fragrances
- 40 long-form blog posts: ÔÇ£Halal nail polish mythsÔÇØ, ÔÇ£Vitamin C in Pakistani humidityÔÇØ, etc.
- 100+ FAQs: certification, shipping, returns, patch-testing, pregnancy safety
- Micro-copy: cart, checkout, empty states, 404, email capture spin-to-win
- Email flows: welcome, abandonment, order confirmation, review request, loyalty nudge
- Social captions, TikTok scripts, high-CTR ad headlines, influencer briefs
Business Impact
- 60 % of traffic organic; page-1 rankings for ÔÇ£halal makeup PakistanÔÇØ and 60+ long-tails
- 3.1 % checkout conversion vs. local beauty average 1.8 %
- Average order value PKR 6,800 (up 24 % post-AR try-on launch)
- Loyalty members spend 2.3× more than guest shoppers
- Influencer repost gallery drives 14 % of revenue with zero ad spend
General Tags
Arwa Beauty
Cosmetics E-Commerce
Online Beauty Store Pakistan
Skincare & Makeup Website
Beauty Retail Website
Responsive Web Design
WordPress / Elementor Development
Beauty Product Marketplace
Modern Web Design
Commercial Website
Business Website
E-Commerce Website
Pakistani Beauty Brand
WebSenix Project
Mobile-Friendly Website
