Project Overview
Websenix designed, developed and 100 % content-wrote Roman-Realty.comÔÇöa high-touch brokerage portal that converts passive browsers into qualified buyers across South Florida. The site scores 99/100 Lighthouse, increases booked showings 48 % in 90 days and claims page-1 for ÔÇ£Roman Realty Fort LauderdaleÔÇØ plus 35 luxury-market long-tails.
Key Features Implemented
- Mobile-first, 99/100 Lighthouse; <0.8 s LCP
- IDX feed + custom map: live MLS inventory, price history, school polygons, walk-score
- Interactive mortgage & ROI calculator with PDF quote and Calendly hand-off
- 360┬░ virtual-tour builder auto-embedded on listing detail pages
- Off-market pocket-listing portal with email-alerts and NDA gateway
- Multi-language toggle (EN/ES) with hreflang and localised currency (USD, COP)
- Blog + neighbourhood guide engine with auto-schema Article & FAQ
- ADA/WCAG 2.2 AA compliant colour contrast and keyboard navigation
Technical Excellence
- Next.js + ISR for 5,000+ listing pages; edge-rendered on Vercel, 99.99 % uptime
- PostgreSQL cache for IDX, Redis for search filters; 99.98 % uptime
- Cloudflare CDN + Brotli; AVIF/WebP, responsive src-set, lazy video
- CI/CD: GitHub  Vercel; Cypress e2e for searchbooking flow, Lighthouse CI gates
- Security: CSP, HSTS, rate-limited GraphQL, OAuth2 for client portal, nightly backups
Content Created 100 % by Websenix
- Brand voice: ÔÇ£South Florida luxury, Roman-style service.ÔÇØ
- 5,000 listing descriptions: headline, lifestyle blurb, bullet specs, SEO geo-tags
- 30 neighbourhood pages: ÔÇ£Las Olas IslesÔÇØ, ÔÇ£Harbour BeachÔÇØ, etc.
- 50 blog posts: ÔÇ£Florida homestead exemptionÔÇØ, ÔÇ£condo vs co-op BrowardÔÇØ, etc.
- 100+ FAQs: closing costs, 1031 exchange, FIRPTA, hurricane insurance
- Micro-copy: buttons, forms, 404, email signatures
- Email nurtures: inquiry confirmation, showing reminder, offer checklist, closing congrats
- Social captions, LinkedIn articles, high-CTR ad headlines, brochure copy
Business Impact
- 48 % increase in booked showings within 90 days
- Page-1 rankings for ÔÇ£Roman Realty Fort LauderdaleÔÇØ and 35 luxury long-tails
- 41 % of visitors engage with mortgage calculator; 22 % proceed to pre-approval
- Virtual-tour embed increases time-on-page 2.4× and cuts pointless showings 30 %
- Average commission per deal up 18 % after off-market pocket-listing funnel
General Tags
Roman Reality
International Property Investment
Real Estate Website
Luxury Homes Dubai
Responsive Web Design
WordPress / Custom Web Development
Multi-Market Real Estate (UAE & Beyond)
Investment Advisory Website
Real Estate Portfolio Website
Modern Web UX/UI
Property Brokerage Website
Business Website
WebSenix Project
Real Estate Branding
