NazirFridgeAcWala

Project Overview

Key Features Implemented

• Mobile-first, 99/100 Lighthouse score; <0.9 s Largest Contentful Paint on 3 G
• One-click WhatsApp & call buttons with dynamic Karachi-area routing
• Real-time fault-selector: brand ÔåÆ model ÔåÆ symptom ÔåÆ instant price band
• Same-day booking calendar with tech GPS tracking and SMS ETA alerts
• Photo-upload diagnostic (compressed WebP) for 15 % accuracy boost
• Reviews engine: automated post-service SMS prompting 5-star Google reviews
• Blog + care-tip hub with Urdu/English toggle and RTL typography
• Schema LocalBusiness, Service and FAQ markup for rich-result eligibility

Technical Excellence

• Next.js + ISR for 80+ location/service pages; edge-rendered on Vercel
• Cloudflare CDN + Brotli; images AVIF/WebP, responsive src-set
• CI/CD: GitHub ÔåÆ Vercel; Cypress e2e for bookingÔåÆconfirmation flow, Lighthouse CI gates
• Security: CSP, HSTS, rate-limited GraphQL, nightly backups

Content Created 100 % by Websenix

• Brand voice: ÔÇ£Thanda ghar, tension-free zindagi.ÔÇØ
• Service pages: fridge, AC, deep-freezer, washing-machine, microwave repair
• 35 suburb pages: ÔÇ£fridge repair CliftonÔÇØ, ÔÇ£AC service GulshanÔÇØ, etc.
• 50 blog posts: ÔÇ£inverter AC gas charging cost KarachiÔÇØ, etc.
• 100+ FAQs: spare-part warranty, same-day charges, COVID protocols
• Micro-copy: buttons, form placeholders, 404, SMS templates
• Email/SMS sequences: booking confirm, tech en-route, review request
• Social captions, Google Business Profile posts, ad headlines

Business Impact

• 48 % increase in daily calls within 60 days of relaunch
• Page-1 rankings for ÔÇ£fridge repair KarachiÔÇØ and 30+ neighbourhood long-tails
• 42 % of visitors engage with fault-selector; 28 % proceed to booking
• Google rating improved from 4.1 to 4.8 stars (review volume +200 %)
• Average booking-to-arrival window cut from 4 h to 90 minutes