Hammerequip

Project Overview

Key Features Implemented

• Mobile-first, 99/100 Lighthouse score; <0.9 s Largest Contentful Paint
• Real-time inventory sync with dealership DMS: hours, price, location, 360┬░ photos
• Finance-quote engine: RPO, term, down-payment ÔåÆ instant monthly payment
• Parts lookup with serial-number search and exploded-diagram viewer
• Service-request portal: calendar, geolocation, field-tech dispatch and digital work-order
• Used-equipment auction module: proxy bidding, countdown timer, auto-extend
• Multi-language toggle (EN/FR) with hreflang and RTL-ready typography
• Schema Product, Vehicle and LocalBusiness markup for rich-result eligibility

Technical Excellence

• Next.js Commerce + Shopify Storefront API; ISR for 5,000+ product pages
• PostgreSQL for finance quotes, Redis for parts cache; 99.98 % uptime
• Cloudflare CDN + Brotli; images AVIF/WebP, responsive src-set
• CI/CD: GitHub ÔåÆ Vercel; Cypress e2e for financeÔåÆcheckout flow, Lighthouse CI gates
• Security: CSP, HSTS, rate-limited GraphQL, PCI-DSS tokenization, nightly backups

Content Created 100 % by Websenix

• Brand voice: ÔÇ£Iron-clad reliability. Field-proven results.ÔÇØ
• 1,200 equipment titles, 150-word blurbs, spec tables, downloadable PDFs
• Category pages: excavators, dozers, loaders, graders, compactors, forestry, agriculture
• 40 long-form blog posts: ÔÇ£how to choose a used excavatorÔÇØ, ÔÇ£winterizing heavy equipmentÔÇØ, etc.
• 100+ FAQs: financing, shipping, warranties, trade-ins, auction rules
• Micro-copy: buttons, form placeholders, 404, email alerts
• Email sequences: welcome, finance approval, service reminder, parts upsell
• Social captions, LinkedIn articles, high-CTR ad headlines, brochure copy

Business Impact

• 55 % increase in qualified sales leads within 90 days of relaunch
• Page-1 rankings for ÔÇ£heavy equipment AlbertaÔÇØ and 30+ high-intent long-tails
• 42 % of visitors engage with finance calculator; 28 % proceed to pre-approval
• Average time on page 3 min 10 s (industry avg 1 min 45 s)
• Auction module generated CAD 2.1 M in gross sales in first 6 weeks

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