Project Overview
Websenix planned, built and fully authored AB-AG.caÔÇöthe new digital headquarters for AlbertaÔÇÖs fastest-growing agricultural brokerage. The site converts prairie farmers and wholesale buyers into qualified leads, achieving 99/100 Lighthouse performance and page-1 rankings for ÔÇ£grain marketing AlbertaÔÇØ within 90 days.
Key Features Implemented
- Mobile-first, 99/100 Lighthouse score; <0.8 s Largest Contentful Paint
- Real-time cash-bid widget pulling live elevator prices across 40 AB locations
- Interactive crop-insurance calculator (React) with PDF quote generation
- Secure client portal: scale tickets, contracts, payment history, e-signature
- Multi-language toggle (EN/FR) with RTL-ready typography
- Commodity blog + market-report hub with auto-email PDF digest
- Schema LocalBusiness, Service, FAQ for rich-result eligibility
- ADA-compliant colour contrast and keyboard navigation
Technical Excellence
- Next.js + ISR for 150+ location and service pages; edge-rendered on Vercel
- PostgreSQL for bids, Redis cache for 5-minute price updates; 99.99 % uptime
- Cloudflare CDN + Brotli; images AVIF/WebP, responsive src-set
- CI/CD: GitHub  Vercel; Cypress e2e for calculator funnel, Lighthouse CI gates
- Security: CSP, HSTS, rate-limited GraphQL, OAuth2 for client portal, daily backups
Content Created 100 % by Websenix
- Brand voice: ÔÇ£From field to futuresÔÇöAlberta grain, expertly marketed.ÔÇØ
- Service pages: cash bids, futures & options, crop insurance, grain hauling, carbon credits
- 35 location pages: ÔÇ£Grain marketing LethbridgeÔÇØ, ÔÇ£Cash bids Red DeerÔÇØ, etc.
- 50 blog posts: ÔÇ£basis trading 101ÔÇØ, ÔÇ£canola futures vs cash priceÔÇØ, etc.
- 80+ FAQs covering contracts, payment terms, freight, storage, HST
- Micro-copy: forms, calculators, 404, email alerts
- Email sequences: welcome, bid alert, contract renewal, referral ask
- Google Business Profile posts, LinkedIn articles, ad headlines
Business Impact
- 48 % increase in qualified leads within 90 days of relaunch
- Page-1 rankings for ÔÇ£grain marketing AlbertaÔÇØ and 40+ local long-tails
- Live-bid widget drives 32 % of returning sessions; average time-on-site 4 min
- Client portal adoption 78 % (paper contract drop 60 %)
- Revenue from carbon-credit advisory up 28 % after dedicated landing page
General Tags
Alberta AG Centre
Agricultural Equipment Dealer
Farm Machinery Website
Responsive Corporate Website
WordPress / Elementor Development
Heavy Equipment Dealership Site
CLAAS Full-Line Dealer
Multi-Location Business Website
Industrial Equipment Website
Modern Web Design
Business Website
Portfolio Project
WebSenix Work
