Blessed Hoops

Project Overview

Key Features Implemented

• Mobile-first, 98/100 Lighthouse score; <1 s First Contentful Paint on 3 G
• Netflix-style video hub: categorised by skill (ball-handling, shooting, footwork) and spiritual theme
• 7-day free challenge funnel with email unlock and share-to-unlock bonus drills
• Progress tracker: badges, streaks, leaderboard synced across devices
• Stripe membership tiers: monthly, annual, group (church teams) with coupon engine
• Podcast section with Apple/Spotify embeds and RSS auto-pull
• Prayer-request form with optional anonymity and moderator queue
• Schema VideoObject, Course and FAQ for Google Video and rich-result eligibility

Technical Excellence

• Next.js + ISR for 200+ static pages; videos streamed via Mux for adaptive bitrate
• Supabase auth, Postgres for user progress, Redis for leaderboard cache
• Cloudflare CDN + Brotli; 99.99 % uptime, global 250 ms TTFB
• CI/CD: GitHub ÔåÆ Vercel; Cypress e2e for challenge flow, Lighthouse CI gates
• Security: CSP, HSTS, rate-limited GraphQL, JWT session refresh

Content Created 100 % by Websenix

• Brand voice: ÔÇ£Train Hard. Pray Harder. Blessed Hoops.ÔÇØ
• 120 drill videos scripted, shot-listed, captioned and tagged for SEO
• 40 devotionals (300-word) synced to each drill day
• Course sales pages: Elite Handles 2.0, Sharp-Shooter 30, Vertical Leap Bible
• 60 blog posts: ÔÇ£5 Bible verses for game-day nervesÔÇØ, etc.
• 100+ FAQs: membership, cancellations, church licences, equipment
• Micro-copy: buttons, streak alerts, 404, upgrade modals
• Email sequences: welcome, day-3 encouragement, upsell, retention win-back
• Social captions, TikTok hooks, podcast show-notes, ad headlines

Business Impact

• 3 min average on-site time; bounce rate down to 32 %
• 5.2 % free-to-paid conversion vs. industry ed-tech average 2.4 %
• Page-1 rankings for ÔÇ£Christian basketball workoutsÔÇØ and 50+ long-tails
• Group licences sold to 80+ church teams in first 5 months
• Monthly recurring revenue grew 3├ù after drip-email optimisation

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